I've spent my career at the intersection of go-to-market strategy and operational execution. I believe the best companies aren't built on ideas alone — they're built on systems that scale.
Through Formulytic, I work with B2B SaaS companies to architect GTM motions, build RevOps infrastructure, and create the operational backbone that turns growth from a goal into a repeatable process. From pipeline architecture to tech stack optimization, I help founders and revenue leaders move faster with more precision.
I also founded Downskale, a diecast car collectible retailer bringing high-end 1:64 scale models to the car culture and automotive community. It's where my passion for cars meets commerce.
When I'm not building companies, I'm on the track. Racing has shaped how I think about business — precision, timing, risk management, and the discipline to push limits without losing control.
The parallels between racing and entrepreneurship run deep. Both demand split-second decisions, relentless preparation, and the ability to stay calm under pressure. The track is where I reset and sharpen the instincts I bring to the boardroom.
Outside of Formulytic and Downskale, I also own CJO Properties, a Texas-based multifamily real estate organization.
